Sabrina Ferlisi How do you create a product goal? What are the best practices? What is the impact on the team and the product?
The last Scrum Guide (released in November 2020) brought a new notion: the “Product Goal”.
Since this notion is present, there is more clarity on the direction that is taken and there is less need to justify choices at each Sprint. This does not prevent there from being exceptions!
In her article, Sabrina Ferlisi shares with us a case study on the creation of a “Product Goal” and the best practices to define it in a relevant way.
